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Spoj tradicije i tehnologije:
pokrenuta platforma “50 delicija zlatnog otoka Krka”
As the Kvarner Tourist Board celebrates its title of European Region of Gastronomy and the tourist boards of the island of Krk launch the “Krk Made” project to strengthen the island’s authentic and distinctive gastronomic identity, the Krk Island Tourist Board has taken another significant step in promoting the destination.
The popular printed cookbook 50 Delicacies of the Golden Island has entered the digital age. Its modern online edition makes the rich gastronomic heritage of the island of Krk easily accessible through contemporary digital platforms.
Bringing Krk’s Gastronomy to the World
By digitising the cookbook, the traditional recipes of the island of Krk are no longer confined to its printed edition. They are now available to food lovers around the world, anytime and anywhere, in both Croatian and English.
Projekt je razvijen prema suvremenim digitalnim standardima kako bi sadržaj bio maksimalno vidljiv i prilagođen internetskim tražilicama. Korištenjem Schema
Thanks to structured markup technology, Google can more accurately recognise recipe content, displaying it in search results with photos and key information, which further enhances its visibility and appeal.
In addition, integration with Google Search Console ensures that all recipes are properly indexed, increasing their online presence and making them easier to discover.
Beyond a Traditional Website
The new platform is more than just a digital recipe archive – it has been designed to support future development and modern marketing initiatives.
The platform also enables monitoring of which recipes attract the most interest, where visitors come from, and which gastronomic content they search for most frequently. These insights provide a valuable foundation for planning future promotional activities based on the genuine interests of the audience. The project also includes the implementation of Google Tag Manager, enabling the future integration of the Facebook Pixel and more precise digital advertising aimed at users who have already shown an interest in the gastronomy of the island of Krk.
At the same time, the platform enhances the official website krk.hr through interconnected content and strategic backlinks, contributing to the long-term visibility and authority of the main domain.
A Blend of Tradition and Technology
Through this project, the Krk Island Tourist Board has successfully brought together tradition and technology, transforming a printed cookbook into a modern digital platform. It not only preserves and showcases the island’s rich culinary heritage but also provides new opportunities for innovative destination promotion and valuable insights into visitors’ interests and preferences.
For anyone who would still like to own a printed edition of 50 Delicacies of the Golden Island, the cookbook is available at the offices of the Krk Island Tourist Board. Whether as a thoughtful gift, a cherished keepsake from your holiday, or a way to take the flavours of the Golden Island home, it is a lasting reminder of Krk’s rich culinary tradition.
